Juwan howard case study Essay Example | Topics and Well Written Essays - 1000 words

Juwan howard case study - Essay Example community and had a large number of fans. Because of Howard’s qualifications, when he became a free agent in July 1996, several teams became interested in recruiting him including Pat Riley of the Miami Heat. Howard was represented by David Falk of the Falk Associates Management Enterprises (FAME) and his partner lawyer Curtis Polk. The Bullets through its General Manager, Wes Unseld made an offer for seven-years for $78.4 million which amounted to $136,000 per game during the 2002-2003 season (Brubaker & Asher, 2007). Although Howard wanted to remain a Bullet, he was not happy with the offer because he knew that he was worth more than $78.4 million; thus, together with Falk they sought offers from the other NBA teams. The Miami Heat’s opening bid through Riley was $84 million over seven years which later increased to $91 million plus $3.5 million in bonuses and other perks. The Bullets then increased their bid to $84 million which was still unacceptable to Howard. At t his point, Howard admitted that his top choice was the Heat but he wanted to up their offer so he still was not accepting any deal. His move was successful because the final deal was closed at $100.8 million in cash plus perks. This contract however was voided by the NBA citing that the Heat exceeded its salary cap. The NBA also claimed that the Heat had signed an agreement with Alonzo Mourning before the contract with Howard and that the bonuses of two other players were excluded from the cap which should not have been the case. So on August 5, 1996 after several heated negotiations, Howard was back with the Bullets after signing a seven-year contract worth $105 million. There are several benefits, both tangible and intangible, among the players in the negotiation contract of Howard. For Howard, the intangible benefit of the negotiation of his contract was that it was a measure of his true worth as an NBA star player. He gained a sense of fulfillment and pride from just knowing tha t there are several teams interested in his services. A $205 million total contract offer from two top teams in the NBA was a real boost to his ego. Also, another intangible benefit for Howard was the fame he got from the negotiations. He was adored by numerous fans so the Bullets came up with an advertisement in the Washington Post which promised the fans that they will do everything to keep Howard in Washington. The tangible benefits that he gained from the negotiations are the financial rewards and other bonuses and perks that were offered to him including hotel suites and limousine service. If Unseld is successful at having Howard accept the Bullets’ offer, the team will benefit from the outstanding performance of Howard. Their fans will continue to support them, meaning more revenues for them. Howard can motivate again his other team members and hopefully lead them into winning more games that will bring them closer to the championship. On the other hand, the benefit for Riley if his offer is accepted by Howard is that the Heat will have another star player in the team which will make them the team to beat in the NBA. Riley will gain much publicity and will earn him the respect among basketball enthusiasts, being the coach of

Principles of logistics and supply chain management Assignment

Principles of logistics and supply chain management - Assignment Example Supply-chain management deals with regulating the relationships of the business with the stakeholders in order to enhance the quality of services at affordable prices throughout the supply chain. Effective logistics is the core requirement in the enhance customer satisfaction in the supply-chain process. The business should have a detailed coordination of complex operations that involve facilities, suppliers, and organizational publics. Understanding the background of the business environment is necessary as an initial process of principles of logistics and supply chain. The findings from the case study analysis help the concerned stakeholders to create proper recommendations and conclusions for future running of the business. This paper will focus on Kellogg’s, a national distribution center in the Pacific Asia region to analyze the business situation. Analysis of the business and key findings from the case study will help in answering the case study questions. Introduction A ccording to Murphy and Wood (2011, p.20), logistics is one of the primary requirements of a country’s economic growth. Logistics creates utility to goods and services, and in the process, it helps to satisfy human wants. Utility is the ability of a commodity to satisfy a given need or want. Murphy and Wood (2011) further identified four types of utility, which are possession utility, form utility, place utility, and time utility. These four types of utility must be organized to interact in the supply-chain process in order to create usefulness of commodities. Logistics activities add value goods and services, especially through time and place utilities. This makes warehousing an essential part of the logistics system, although warehousing is rapidly being replaced distribution centers. Supply chain comprises of people, resources, activities, and organizations involved in moving a product or service from the supplier to the customer. The management of a business strategically places the supply-chain elements in such a way that they can effectively transform raw materials, natural resources, and components into ready-to-consume products (Bowersox, Mentzer & Speh, 2008, p. 88). Supply-chain management is defined as the process of regulating, directing, and coordinating the stakeholders along the distribution channel to ensure effectiveness and efficiency in the transactions. Principles of supply-chain management include product differentiation, customization of logistics, proper market planning, product differentiation, strategic sourcing, adoption of a supply chain based on wide technology strategy and development of channel-spanning performance measures. The modern business arena is characterized by cutthroat competition where only organized and effective supply chain managers will survive. Proper management of supply chains requires businesses to adopt strategic processes such as agility, adaptability, and alignment in their distribution channels. Backg round and Business Environment The business environment has undergone massive transformations in the 21st century. The current market is not the same as the blacksmiths’ or artisans that thrived in the early 2oth century (Woolven, 2001, p.44). Barter trade existed during the commodity economy because there was any other way traders could have exchanged value for goods. There were not strict supply chains since traders knew where to meet and make transactions. The markets have grown and have become more diversified than