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Simon stock catholic school Essay Example for Free

Simon stock catholic school Essay My instructor Miss McCay has requested that I make an introduction in light of the fact that before she utilized a flip diagram and now she has a PC she might want to utilize a PC supported structure. Elective Solutions 1. manual 2. PC introduction programming. Focal points and weaknesses 1. The upsides of a manual arrangement are that it is significantly less expensive and you needn't bother with any equipment or programming to utilize it. As it needn't bother with a PC to run on it doesn't utilize any power. The weaknesses are that when you have get done with it you can't dispose of it. On the off chance that you come up short on room, at that point you need to purchase another manual arrangement or begin to utilize a PC helped arrangement 2. The benefits of a PC supported framework are that there is a great deal of circle space to store composing power focuses or pictures. The impediments are that it is increasingly costly to run and you need to take more time to make. Targets My goals are that I will utilize PC introduction programming and in it there will be: 1. a keen basic text style 2. splendid hues 3. various hues 4. short words 5. activity between slides 6. sounds between slides' Analysis Software and equipment. For this problem, I will utilize PC introduction programming. The most appropriate programming that I can utilize is Microsoft PowerPoint. I will utilize PowerPoint, in light of the fact that it is intended for making a force point and that is the thing that I have to make. With this product I will have the option to make activity catches, permitting the understudies to take a gander at the introduction rapidly, similar to an intuitive word booklet, likewise in power point I can utilize logos, pictures and images and so forth, a shortcoming of a PowerPoint is that as it is spared onto a PC I could be erased or not spared appropriately or the PC may crash and would lose all my work. To discover look into I will utilize distinctive programming, for example, the Internet. I will utilize the Internet to assemble valuable data on systems so it will help year seven and me and systems. I will at that point have the option to utilize a glance at my work utilizing a program called Spelling and language check so on the off chance that I spell a word wrong it will change the word to the right spelling for me. I can utilize a thesaurus which can place in and take out better words to make it progressively point by point to make additionally intriguing for year seven. I will utilize my memory stick to move data between my home and school, this is acceptable in light of the fact that it is easy to utilize and it is anything but difficult to spare and it will spare me a great deal of time. I would likewise be utilizing an interactive media Projector. This bit of equipment is helpful on the grounds that it will permit me to extend my introduction onto a keen board; the understudies will have an amazingly enormous and away from of the introduction I have made for them. At the point when I have made my introduction, my client, Miss McKay will have the option to demonstrate my introduction to year seven utilizing this bit of equipment. Another bit of equipment I will utilize is a printer. A printer will be valuable to print out photos of the screen, which will help year seven to get systems. I would keep one print out for the last duplicate of my introduction, so I will have a printed copy of the response to the current issue. Contributions For this piece of the coursework I will put valuable data, for example, content to clarify what's going on in the zone around the content that I have composed. Next to the content I will place in illustrations/pictures of significant pictures to go with the content, so it will be simple for my intended interest group (year seven). Thoroughly considered the introduction I will utilize a similar textual style so my intended interest group will get use to a similar text style. Likewise in the introduction I will utilize a similar text dimension. All the composing I do I will utilize a console as the contribution for the txt in my introduction. Another info I will utilize is the Internet, which I can use for social occasion data and picture to make my PowerPoint additionally intriguing for year seven. So great sites that I can utilize are www. bbc. co. uk/bitesize The screen capture on the page before is of the GCSE reduced down correction site, from the BBC. It shows where I will acquire a large portion of my data from, to place into my systems introduction. This site furnishes me with point by point data and all around drawn graphs. This site furnishes me with nitty gritty data and very much drawn outlines. This site is the place I will get a large portion of my data. In any case, I should move it into Word, and afterward redraft the composition so it will be simple for year seven clients so they can comprehend the data that I have given them. This site is the place I will get all my data. In any case, I should import the photos or screen captures into word, my year seven clients can undoubtedly comprehend the data they are being given. Illustrations/pictures and either reorder them into my introduction, or import them. Since the Internet is so huge, I will have the option to locate the correct designs for any of my pages. I will likewise discover valuable designs/pictures from cut craftsmanship: I will utilize additionally data that I have assembles from pervious years where I have been learning data that I have to utilize now. The illustrations/pictures will be imported from a scope of sources. The main source that I will utilize is the Internet.

Lowering Drunk Driving Level to .05 BAC Saves Lives

Lowering Drunk Driving Level to .05 BAC Saves Lives Addiction Alcohol Use Drunk Driving Print Lowering Drunk Driving Level to .05 BAC Saves Lives By Buddy T facebook twitter Buddy T is an anonymous writer and founding member of the Online Al-Anon Outreach Committee with decades of experience writing about alcoholism. Learn about our editorial policy Buddy T Medically reviewed by Medically reviewed by Steven Gans, MD on October 01, 2014 Steven Gans, MD is board-certified in psychiatry and is an active supervisor, teacher, and mentor at Massachusetts General Hospital. Learn about our Medical Review Board Steven Gans, MD Updated on January 18, 2018 DUI Laws Can Affect Drivers Choices. © Getty Images More in Addiction Alcohol Use Drunk Driving Binge Drinking Withdrawal and Relapse Children of Alcoholics Addictive Behaviors Drug Use Nicotine Use Coping and Recovery Canadian research into the effects of changing drunk driving laws to penalize drivers at the .05 blood-alcohol concentration level could lead other lawmakers to consider adopting this legislation. Alcohol-related fatal vehicle crashes dropped 40% after British Columbia began penalties for drivers with .05 BACs. Not only did fatalities decrease, but researchers found dropping the legal standard for intoxication from .08 BAC to .05 BAC also reduced auto crashes and ambulance calls. Hospital admissions resulting from auto crashes also declined significantly. According to University of British Columbia research, automobile crashes decline 21%, crash-related hospital admissions fell 8% and auto crash-related ambulance calls dropped 7.2% Fewer Crashes, Ambulance Calls, and Admissions That translates into 84% fewer auto crashes, 308 fewer hospital admissions and 2,553 fewer ambulance calls each year. Our findings add to the growing evidence that the new laws, although controversial to some, were associated with marked improvements in road safety, said lead author Jeffrey Brubacher We hope that other jurisdictions will follow B.C.s lead in implementing similar laws designed to deter dangerous driving. Dr. Brubacher is an associate professor of Emergency Medicine at UBC, a researcher with Vancouver Coastal Health Research Institute and a VCH Emergency Department physician. Tough Penalties for First Offenders The stronger drunk driving laws were passed in British Columbia in 2010. In the following year, a previous Brubacher study found a 40% decrease in alcohol-related fatal crashes and a 23% decrease in alcohol-related injury collisions. Under the changes implemented in 2010, first-time offenders with a blood-alcohol content of .05 to .08 had their drivers license suspended for three days and fined $600. They could also have their vehicle impounded for three days at the discretion of the arresting officer. The new law also increased penalties for drivers with BACs higher than .08, but for the first time set penalties at the lower .05 level. All 50 States Use .08 Limit In the United States, all 50 states set the level for driving under the influence at .08, but many European countries have set the level at .05. There are many studies that show that actual impairment - the ability to drive safely - takes place long before a drinker reaches the .08 level. Impairment Begins Early Studies have found that even at the .02 blood-alcohol content level drivers can experience a decline in visual functions, causing them not to be able to track a moving object as well. They also exhibit a decline in the ability to perform two tasks at the same time. At the .05 level, impairment is significantly more noticeable. Drivers begin to lose small-muscle control, are not as able to focus their eyes as quickly, have impaired judgment, less alertness, and less inhibition. This means that at the .05 level drivers would have reduced coordination, a further decline in the ability to track moving objects, more difficulty steering the vehicle, and a significant reduction in emergency reaction time. Reductions in Alberta Also In his latest study, Brubacher and his associates point out that during the same period there was no decline in alcohol-related crashes in Washington state or Saskatchewan, where drunk driving laws remained the same. However, it Alberta - where the change in B.C. laws was covered in the media and debated by lawmakers - there was a decline in fatal crashes, due to what the authors called a spillover effect. Alberta lawmakers eventually adopted DUI laws similar to British Columbias. Source: Brubacher, JR, et al. Reduction in Fatalities, Ambulance Calls, and Hospital Admissions for Road Trauma After Implementation of New Traffic Laws. American Journal of Public Health 14 August 2014.

Women And The Same Mental State Of Mind As Men - 1518 Words

Women have always been treated or pushed away from working. Bet it was a shocker back in the early 1900’s when a woman joined the police force or any type of job. Females have always been looked at as the person who maintains their man with food, cleanliness, and caregivers for their children instead of working. Things have changed and women are joining more and more jobs that are intended for men. Now what made women want to join the police force, construction, manufacturing and etc? I bet for obvious reasons, being that they wanted to prove that they could do certain jobs that were intended for men. Women can now start working tough jobs. They still get a little mistreated just because they sometimes don’t feel tough enough for the job. There wouldn’t be a problem if individuals can see women be in the same mental state of mind as men out during work. Maybe at times the physical state can be completely different because it’s known that men are mu ch stronger then women. Women should be able to work to the manliest jobs out there to any types of jobs without being discriminated. More should be able to work without thinking that they only belong as house wives, they should make their own money and not depend on anyone. From the article â€Å"Women in the Workforce† has interesting numbers of women in the work place. In 2014 about 46.8% are women and the rest men. For a fact the number will be rising because more women are working and they deserve to do so. In theShow MoreRelatedGender Roles In Slavery In Toni Morrisons Beloved756 Words   |  4 PagesDuring slavery, African American men and women were subject to cruel labor and punishment throughout the Americas. They were beaten, abused, and forced to toil for long hours, burdened with the weight of an astronomical workload. In Toni Morrison’s novel Beloved, she is able to capture this aspect of slavery by identifying gender roles and the effects of slaver y on laborers. The narrative tells the story of a runaway slave named Sethe who has found freedom in Cincinnati after escaping Sweet HomeRead More Mary Wollstonecraft’s A Vindication of the Rights of Woman Essay example1442 Words   |  6 PagesVindication of the Rights of Woman led her to become one of the first feminists, advocating for the rights of women. Born in a time where women’s education was neither prominent nor important, Wollstonecraft was raised with very little education. However, events in her life influenced her to begin writing, such as the way her father, Edward John Wollstonecraft treated her mother, â€Å"into a state of wearied servitude† (Kries,Steven)1. In 1792, she published Vindication on the Rights of Woman, which isRead MoreMental Health Is For Everyone1711 Words   |  7 PagesMental Health is for â€Å"Everyone† It is of almost no consolation that mental health is finally being recognized as an essential piece to the puzzle of overall wellness in the United States when intersectionality is not taken into account. Nationally, 56% of adults suffering from mental illness do not receive treatment and that number surges to a roaring 70% in Nevada specifically (â€Å"The state†¦Ã¢â‚¬  1). The struggle of intersectionality for many is that while defending the rights and experience of one partRead MoreThe Yellow Wallpaper By Charlotte Perkins Gilman Essay1208 Words   |  5 Pagesmany of those creeping women, and they creep so fast. I wonder if they all come out of that wallpaper as I did?† the woman behind the pattern was an image of herself. She has been the one â€Å"stooping and creeping.† The Yellow Wallpaper was written by Charlotte Perkins Gilman. In the story, three characters are introduced, Jane (the narrator), John, and Jennie. The Yellow Wallpaper is an ironic story that takes us inside the mind and emotions of a woman suffering a slow mental breakdown. The narratorRead MoreA Rose For Emily By William Faulkner794 Words   |  4 Pages At most, women have always been second to man, and the concept of a woman ever having her own mind or free will was obsolete, but only with time women slowly gain their independent mind frames. In both stories, â€Å"A Rose for Emily† and â€Å"Story of an Hour,† there are two women who long for freedom in different ways. The men in their lives keep them from making any kind of decisions that were based on themselves. In these stories, the symbolism, conflict, and the foreshadowing have the readers interestedRead MoreThe Case Of Dr. Jekyll And Mr. Hyde1323 Words   |  6 PagesMental illness is an ambiguous term which encompasses several psychological disorders. For example, any person experiencing dissociative identity disorder, best known by one of its former terms, â€Å"multiple personality disorder†, will exhibit forms of insanity. While they may not realise that they are appearing insane, those around them will notice. From the different characteristics an d mannerisms to sometimes a different appearance, these symptoms display those associated with insanity. While theRead MorePsychology And The Theory Of Psychology999 Words   |  4 Pagesstemming from the study of reality and knowledge known as philosophy first studied by ancient Greece (Wiley 8). It can be defined as the study of behaviours and mental processes in which behaviours are observable activities, and mental processes include all internal thoughts and emotions. Psychologists often have one (or more) of four goals in mind when they conduct research: describing, explaining, predicting, or controlling (5-6). Many great thinkers profoundly influenced psychology including CarlRead MoreThe Yellow Wallpaper913 Words   |  4 Pagesthe women’s rights movement took off in the 1920’s that women began to enjoy having the same opportunities as men and playing an active role in society. Before that time, women were perceived as being inferior to their male counterparts and received less respect than men. This resulted in devastating effects on the female psyche, including debasement of character and even catastrophic mental illness. Countless tails of woe written by the women of that terribly oppressed time period convey the isolationRead MoreThe Yellow Wallpaper Analysis Essay835 Words   |  4 Pagesstarts imagining and seeing things on the walls, therefore, she starts going insane over them. During these times women were being dominated by men, men were in full control of what the women were able to do so they had no say or freedom in what they wanted to do. Furthermore, Gil man is trying to depict how women were treated and how that greatly affected them. The narrator’s mental progression is very obviously altered throughout the story due to how restricted she is. In the beginning of the storyRead MoreMistreatment of Women Essay1398 Words   |  6 Pagesrelationships that operate the same way. Minimal communication has the worst consequences on a relationship, but when a lack of equality develops in a relationship it can also lead to damaging results. A relationship or marriage where the men control the women occurs more often than one with the woman being in control. Men are viewed as more powerful and more aggressive in our society, and Mark Peel illustrates this in an essay about male social workers in the 1920’s that, â€Å"Perhaps [men were] more interested

Themes Of Trauma In The Great Gatsby - 1849 Words

Art often represents the challenges overcome by individuals as they search for life meaning. Gus Van Sant’s Good Will Hunting, released on12 March 1998, follows the story of protagonist Will Hunting, played by Matt Damon, who has Attachment Disorder. Abused as a child, he has trouble developing meaningful and appropriate relationships with adults and women. F. Scott Fitzgerald’s â€Å"The Great Gatsby†, published on 10 April 1925, is a story told by involved narrator Nick Carraway, who was once Jay Gatsby s neighbour. Over the course of a summer on Long Island, Carraway reflects on the incidents of the roaring 20’s. Fitzgerald’s famous romantic tale explores, Jay Gatsby, a financially successful man motivated by his obsession to recapture his†¦show more content†¦This abuse has left him defensive which explains his, at times, mean and hurtful demeanour. The composers explore the idea of shame to interpret and consider the difficulties of living up to the social ideal. Fitzgerald illustrates Gatsby’s pursuit to self actualisation through recurrent symbolism of green light and the eyes. Van Sant uses his scenes to develop and reveal the ideas of where Will’s initial shame originates. Gatsby’s shame reveals he feels something wrong or damaged within himself. From this shame Gatsby creates a persona, changing his name, and moulds himself against his poor upbringing in a lavish display of wealth and ostentation. The drive of this stems from the loss of Daisy. The eyes are powerful symbol, which Fitzgerald explores in demonstrating the notion of who is watching?, who is listening? The characters in his novel are typically guilt free with their actions, however they are afraid of being seen and the negatives of being seen. Similarly Will, feels shame about his upbringing when he retells his childhood stories saying; â €Å"He used to just put a belt, a stick, and a wrench on the kitchen table and say, â€Å"Choose.†Ã¢â‚¬ . The director highlights the abuse suffered by Will through graphic imagery. The camera fixates, for an extended period, on forensic photos showing Will’s physical abuse as a cumulative tool of image and dialogue. Through these formative experiences Will learned to physically fightShow MoreRelatedThe Great Gatsby By F. Scott Fitzgerald1567 Words   |  7 PagesScott Fitzgerald’s, The Great Gatsby, and Ernest Hemingway’s, The Sun Also Rises, act as an exploration of Americans’ shift in values, post-World War One (WWI). These authors do so by commenting on the excessive partying and drinking, the falsification of relationships, and the lost generation of the veterans who fought in the Great War. In their novels, Fitzgerald and Hemingway discuss the timeless parties and superfluous drinking in society post-WWI. The Great Gatsby is characterized by JamesRead MoreThe Great Gatsby By F. Scott Fitzgerald1636 Words   |  7 PagesThe 1920s: Two Perspectives, One Story F. Scott Fitzgerald s The Great Gatsby and Toni Morrison s JAZZ both tell the story of the 1920s in America, but from opposite points of view. Both authors provide us with two compelling narratives of the societal shift that took place in America after World War I had come to an end. Although the accounts share many of the same general topics, as well as the historical era, it is difficult to imagine how the two stories could be so different from one anotherRead MoreGood Will Hunting Analysis1921 Words   |  8 PagesFitzgerald’s â€Å"The Great Gatsby†, published on 10 April 1925, is a story told by the involved narrator Nick Carraway, who was once Jay Gatsbys neighbour. Over the course of a summer on Long Island, Carraway reflects on the incidents of the roaring 20s. Fitzgerald’s famous romantic tale explores, Jay Gatsby, a financially successful man that is motivated by his intense desire to recapture his former lover, Daisy, now married to Tom Buchanan. The texts explore the themes of trauma and redemption. appealsRead MoreVladimir Nabokovs Lolita Essay1368 Words   |  6 Pagesor rather arousing, his ‘excessive desire’ for underage girls† (94). Here, Straumann explores the unreliability of Humber t’s narration by claiming his story of Annabel as simply an excuse for his actions. Child molesters blaming their actions on traumas in the past was exactly the event critics fear if the ideas in Lolita become widespread. Proceeding from mental disorders, Humbert brings up his other â€Å"side† who mistreated Lolita. This ushers in dissociative identity disorder to the novel, anotherRead MoreResearch Paper F Scott Fitzgerald2343 Words   |  10 Pageson America. His novels contain recurring themes that establish the facets of modern American society with which he avidly disagrees. His characters Jay Gatsby and Armory Blaine both portray men in American society who have through various ways acquired wealth, but their wealth has not brought them happiness, which is what they had truly longed for. In F. Scott Fitzgerald’s novels, The Great Gatsby, and This Side of Paradise, both male characters Jay Gatsby and Armory Blaine respectively representRead MoreThe Great Gatsby By F. Scott Fitzgerald2387 Words   |  10 Pages People were finally alive following a time of great nationwide tribulation, and constantly dancing to the tune of jazz music throughout the big cities of the country. The affluent were living in more excess and luxury than ever before, while the poor were steadily rising towards socio-economic change. The music, the art, and the literature were at the peak of creativity and from the inception of this roaring decade, came the novel The Great Gatsby by F. Scott Fitzgerald (1925), later turned intoRead MoreCensorship Is Monitoring Or Withholding Information Essay1694 Words   |  7 PagesHunger Games, by Suzanne Collins, and To Kill a Mockingbird, by Harper Lee, Of Mice and Men, by John Steinbeck, The Great Gatsby, by F. Scott Fitzgerald, Fahrenheit 451, and many other classics. In a book known for being commonly banned or challenged, Fahrenheit 451, by Ray Bradbury, he created a world ruled by censorship and fear in the novel, Fahrenheit 451. Censorship is a common theme in literature. Genres from sci-fi to classic romantic literature explore the damage that can appear from hidingRead MoreThe Modernist Movement Of Literature2005 Words   |  9 Pageseras of literature. Near the beginning of the twentieth century, the events of the first world war solidly destroyed peoples’ illusion of the good in the world and caused themes of destruction and loss to prominent in modernist literature. The writing of the Modernist Movement ultimately â€Å"attempted to bear witness to the trauma of the war and its consequences† (Tate 10). The model of destruction provided by the war caused the rebellion of authors against tradition story and writing structures becauseRead MoreEssay on 103 American Literature Final Exam5447 Words   |  22 Pagesand restrictions. (B) The self is grounded in an â€Å"unconscious,† where forbidden desires, traumas, and unacceptable emotions are stored. (C) Most psychological problems can and should be treated by new medications. (D) Patients should deal with traumatic experiences and their resulting fears by repressing them. Speaking about or analyzing trauma only intensifies its power and ill effects. 16. The term â€Å"Great Migration† refers to: (A) the enormous influx of eastern and southern European, as well as

That which Makes Him or Her Free Essays

Virginia Woolf once asked, â€Å"Why are women†¦ so much more interesting to men than men are to women? † Did she ask the right question or is it the other way around like most men actually think? In the modern day of this age, the world is immersed in complicated relationships that shape the very roles each person portrays. In the midst of it all, some assumptions are made turning society into a blur with respect to the very ideas that define gender roles. The world has changed. We will write a custom essay sample on That which Makes Him or Her or any similar topic only for you Order Now People who want to have something said will ask a man. On the other hand, people who want something done will ask a woman. Therefore, allow me to state that the social factors that shape gender roles give far more influence than that of the cultural and biological ones. In society, gender roles are related largely to the set of acceptable standards in society. These standards define what is to be a female and what it is to be a male. Generally, the focus of how to understand gender roles is mostly dependent on the social, biological and cultural factors seen in every society. According to Reiter, â€Å"this is due to the fact that gender is an essential part of the gender or sex system. Every society and community holds a gender or sex system in which its characteristics will mostly be different in all aspects† (Reiter, 1975). Thus, for every country, nation or culture, there are certain social, biological and cultural influences only relevant and limited to that time and place. There are so many ways and guidelines which influence gender roles. A large chunk of the social influence is about the interactions and relationships people have with one another. A person’s family, friends, peers or community are the models and critiques a person has to follow or copy in order to fit in. There are â€Å"proper† ways in which a man or a woman have to act with his family, friends, peers and community. Those people who cannot live up to these standards are labelled as outcasts or weirdoes. Moreover, television shows and films are society’s perfect role models of how they must act as a man and as a woman. The acting in shows and movies are transformed into the very roles each person plays with regard to their own genders. The essential point to why the social factor is the most influential is because of the need of every person to be accepted by the people around that person and the society where he or she lives in. The biological and cultural factors are not as influential as the social factor. First of all, the truth is that the sex in which a person is actually born does not directly determine his or her abilities or roles. The proponents of the biological factor say that, â€Å"The biological influence proposes that the differences with respect to gender roles are rooted from the differences in the body. There was even an extensive research in the late 1980’s to prove the connections between biology and gender roles† (Connell, 1987). However, the studies have not concluded anything. When a person is born, there is no exact way of determining how she or he will be in the future. Lastly, the cultural aspect of gender roles explains that ideas of the proper behaviour in relation to gender vary among time and place. An individual processes information and regulate their behavior based on whatever definitions of femininity and masculinity their culture provides† (Bem, 354 – 367). But culture and tradition can be easily altered or changed. People are becoming more aware each day of their unbounded potential and abilities. As people strive to become better and more successful, they will not allow themselves to be limited by culture or tradition. In essence, everything really influences gender roles whether in a miniscule or gargantuan level. The quintessential point is that first, culture or tradition can be broken and set aside without having far reaching consequences. Moreover, biological influences on gender roles can be overcome by simply seeing that people are not limited to their genetically inherited make up. And most importantly, the social factor gives the most considerable influence simply because it is but natural for any human being to socialize, interact and find a place where he or she can fit. How to cite That which Makes Him or Her, Papers

Mahindra Scorpio Case Essay Example

Mahindra Scorpio Case Essay How Scorpio brand identity was established? In order to develop distinctive brand identity and to create excitement among customers, the company decided to remodel/redesign all its retailing and service network of 150 dealer showrooms across India to reflect vibrancy of brand and company. Company insisted on exclusive sales person for dealing with customers of Scorpio. Television medium was used to communicate emotional benefit and international image to the brand and print media communicated showed functional benefits supporting the emotional claims. Brand identify was achieved through formal market research at various locations and asking for customer insights. Company took help of their advertising agency to develop a suitable name. Various brand strategy options were looked into and finally they settled on using Scorpio – from Mahindra brand endorsement to give it new independent product position and also to have positive image of being form the house of Mahindra’s. Various positioning options were evaluated to arrive at one that met the criteria specified by the marketing objectives. As on part of the exercise to obtain a fix on the positioning option a static and drive clinic was held in one city. The purpose was to evaluate the vehicle viz-a-viz a leading competitor brand and to obtain customer reactions that helped to arrive at a brand position decision. In the vehicle clinic the product received excellent rating for the respondents in the exterior appearance, overall design, finish and the looks. Several initiatives were taken by the company to create a distinctive brand image for the new brand. We will write a custom essay sample on Mahindra Scorpio Case specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Mahindra Scorpio Case specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Mahindra Scorpio Case specifically for you FOR ONLY $16.38 $13.9/page Hire Writer Communication strategy and the launch initiatives were directed towards creating a new customer experience with the brand Scorpio. What was the customer input in the brand positioning? Mahindra and Mahindra Ltd has always focussed on getting customers insights and using that information while designing and positioning their brands. Understanding what customers need and developing strategies accordingly have always helped them in upgrading their old products and launching new ones. Before 1997, when Scorpio was launched, the image of M M in automobile sector was that of brand which is tough, reliable, rugged, easy to maintain and economically viable. But the brand was not perceived to be modern and technologically advanced and also thought to be less confortable. From market survey and customers feedback it was found that customers want fully loaded vehicles at an attractive price with multiple functional benefits, zero defects and trouble free maintenance. M M’s approach while launching ARMADA, then BOLERO, then CAMPER and then SCORPIO clearly indicates their vision of satisfying customers through continuous innovation and upgradation. Approach of Mahindra and Mahindra to receive customer inputs and their implementation in projects is quite apparent through following instances: ? IDAM teams were formed which visited various locations and interacted with about 500 customers which helped the company to get the insight into customer requirements, usage of products and their expectations perceptions. It led to the initiation of the Quality Function Deployment (QFD) wherein the customer inputs were translated into design dimensions and product specifications to maintain superior quality. ?M M came out with a very innovative idea of implying the input of the customer through its consumer clinics. An example is â€Å"static and drive’ clinic. The sample for the clinic was drawn out from people belonging to age group of 21 to 60 years. In the static phase aspects like exterior fit and finish, exterior appearance, interior styling and comfort received superior ratings. Then in drive phase also customer seemed to be happy with good power and pick up, overall quietness of the vehicles, ease of gear shifting, smoothness of clutch etc. By all such kind of approaches M M is seen to follow customer’s inputs for brand launch with proper positioning in the market. How did Mahindra overcome the rural perceptions associated with the brand while creating the positioning approach for Scorpio? As the market was evolving and MM, hitherto was rapidly losing market share thus the compulsions of the new product activity was the need of the hour. The specific segments in which the company had a strong presence were stagnating. A detailed consumer research was undertaken on different usage segments of the category. Research studies suggested that competing brands such as Tata Sumo had a powerful equity in commercial segment but negligible presence as a personal vehicle. There was an opportunity to capitalize on emotive drivers such as ‘Pride of Ownership’ through attributes such as product styling and an aspirational imagery. Armada to Bolero It was important to evolve distinct space thus Armada was changed to Bolero to synergize the portfolio and prevent cannibalization. Towards this end, the Bolero was repositioned as an ‘Entry Level SUV’ with an attitude of ‘Taking on Anything’, offering an affordable, stylish option for young, upwardly mobile consumers. Mahindra Bolero emerged as India’s No. 1 Sports Utility Vehicle brand in 2006-07 and has continued to occupy that pedestal for 4 years in a row. This path breaking performance can be attributed to: 1. A superior value proposition as stylish, affordable SUV for the youth. The price range for the variants: Rs. 5. 22 lacs to 7. 01 lacs. 2. The aspirational imagery that repositioned the brand 3. A brand portfolio strategy with variants targeted at various customer segments at different price points. Project Scorpio For Project Scorpio, MM decided to implement a new product development technique called Integrated Development Manufacture (IDAM). Reportedly, IDAM was expected to enable MM to develop an SUV with the most contemporary design and technology. Positioning and Advertising Scorpio Scorpio was positioned as a UV with great power and style that offered the ultimate driving experience, driving thrill, luxury and comforts of a passenger car along with value for money. It targeted individual car buyers in the top-end small car segment and mid-size car segment, who already owned cars and were ready to invest in another vehicle. To seek the customer response as to where they positioned the new car they conduct a drive called static and drive clinic and the product revealed excellent rating from respondents from appearance and sturdiness to price acceptance as well. Is this the right positioning for the brand? Yes. Scorpio was positioned as a UV with great power and style that offered the ultimate driving experience, driving thrill, luxury and comforts of a passenger car along with value for money. It targeted individual car buyers in the top-end small car segment and mid-size car segment, who already owned cars and were ready to invest in another vehicle. Scorpio launch did play a significant role in driving the UV market up. This to me is the ultimate measure of success the ability of a company to drive the growth of markets. Marketing gurus suggest that the positioning of Scorpio was also very bold and innovative. The easiest temptation for MM would have been to position Scorpio as a `better-looking SUV or `a rugged, yet good-looking SUV in sync with its tough vehicle pedigree. But this would have made Scorpio a prisoner of the category, and it would have had to compete with other players in the category. This also would have restricted the growth of the category by itself. The ‘car plus’ approach is indeed very innovative and bold. Bold, because it goes against the existing frames of reference of customers and hence the need to create new frames of reference All Scorpio advertisements show the vehicle in urban settings driven many times by women conveying the message of ease of driving. Unlike competitors advertising strategy, no imagery of off-road settings and ‘wilderness’ or ‘break-free’ connotations were depicted, tag line of Scorpio TV ads says ‘nothing else will do’? Scorpio is among the only three main car sub-brands whose ad and brand recalls are higher than the master brands, Santro and Indica being the other two. It is also the only significantly recalled SUV. In fact, it is more recalled than a lmost all MUVs as well, says Sanjay Tiwari, Consultant Director, Indicus Consumer Tracker.